
A CHI PARLA IL BRAND? AUDIENCE, PUBBLICO DI RIFERIMENTO
Per capire i metodi qualitativi di ricerca si parte dalla Netnografia, ovvero la “etnografia digitale”: lo studio dei territori digitali e della popolazione che abita in questi territori.
Per capire i metodi qualitativi di ricerca si parte dalla Netnografia, ovvero la “etnografia digitale”: lo studio dei territori digitali e della popolazione che abita in questi territori.
Le decisioni di acquisto si fondano su componenti emozionali. È per questo motivo che è
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